What would you do if you could do whatever you wanted? Could it be something where you felt free and you could make a dream, vision or ambition come true? Does it involve winning in a lottery or could it simply be something, a state of mind, in which unnecessary pressures disappear? How come so many want to turn into art to find anything like it?
We believe art is a liberating element. To be competent technically, proficient in terms of finesse, one might have to study and practice a lot. However, art is a mind set as well. In the context of media, PR and communications art has some clear benefits. Along new mediums and technologies new environments are created, of which we are largely unaware. But not for the artists?
Widely known English professor Marshall McLuhan put it in his famous dictum: Medium is the message. Exaggeration of course. And already said back in the early 60’s, but it still has the relevance. He also said, that “ the serious artist is the only person able to encounter technology with impunity, just because he is an expert aware of the changes in sense perception”. This might mean many things, but it leaves over lots of freedom, like the freedom of being inconsistent. Normally, that is not a good thing in business. Sometimes, though, it may open up critical locks and dams of creativity.
To move forward, to be better at the work, and in business as well, we need such things as flexibility, experimentation and variety, like the famous art critic Jerry Salts writes. He also reminds that art is a verb, not a museum take-a-look: “For the most of its entire history, though, art has been active: something that does things to or for us, that makes things happen.”
So, what is this KangasArt we are presenting? It is a newcomer. An operator holding a paintbrush on one hand a telephone in the other. We seek customers and companies who are open minded yet have communications challenges. In the happy context of art, things are about to happen. We are allowed to be vulnerable and determined at the same time. At the end of the day, we all seek some fame, maybe little more than 15 minutes of it.
Welcome along, challenge us, ask for more!